Retargeting helps you stay top-of-mind with potential customers or buyers after they leave your website. For most ecommerce sites, less than 2% of traffic converts on a first visit – so it’s critical that you maintain interactions which encourage users to purchase in another visit. Simply put, retargeting allows you to market to individuals who have already engaged with your brand.
If you’re not familiar with this marketing tactic, it involves tagging visitors on your website with a cookie, and then displaying your banner/text/rich media ad to those viewers when they are visiting another website at a later point.
Retargeting offers compelling results to businesses that are concerned with continued branding for their online business, have a longer consideration cycle, or are threatened by extensive online competitors. Smart follow up messaging can make the difference in your prospect’s buying decisions. Our team of expert marketers can take your digital marketing to the next level.