Native advertising is where form meets function. In this progressive form of advertising, the marketing experience follows the natural path of the user experience in which it is placed. These ads not only do a great job of matching the visual design of the experience they are living in, they should look and perform like natural content.
To be successful, it’s critical that native ads are consistent with the user experience – hence the word “native”. Today’s leading media companies are monetizing their content feeds with innovative native content. Companies like Facebook, Twitter, and Instagram apply these marketing practices regularly, with many in the publishing industry following the trend. Cutting-edge companies are adding new advertising integrations to match the form and function of their editorial feeds.
Our expert team manages native placements while eliminating low quality clicks that can be common with larger providers. We take a close look at the performance of each ad and make the most of your investments.